Privacy Policy
About this Privacy Policy
Mineralyte respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how Mineralyte Pty Ltd trading as Mineralyte (“Mineralyte”, “we”, “us” or “our”) collects, holds, uses and discloses personal information.
It applies when you visit or use our website, make a purchase, contact us, sign up for updates, enquire about wholesale or stockist opportunities, interact with us on social media, or otherwise engage with Mineralyte.
Our website is: https://mineralyte.com.au
By using our website or providing us with personal information, you agree to the handling of your information as described in this Privacy Policy.
The personal information we collect
The personal information we collect depends on how you interact with us. It may include:
- your name;
- email address;
- phone number;
- billing and delivery address;
- order details, including products purchased and transaction history;
- payment and billing information;
- account information, where you choose to create an account;
- your communication preferences and marketing opt-in status;
- details you provide when contacting us, submitting an enquiry, entering a promotion, applying to become a stockist or making a wholesale enquiry;
- business information, including business name, role, location and contact details;
- information you provide through customer service enquiries, feedback or complaints; and
- technical information, including your IP address, device type, browser, pages viewed, referral source, approximate location and website interactions.
We do not generally ask you to provide sensitive information, such as health information. Please avoid sending sensitive personal information through our website or social media channels unless it is reasonably necessary for your enquiry.
How we collect personal information
We may collect personal information:
- directly from you when you place an order, complete a form, create an account, subscribe to our email list, contact us or interact with us online;
- automatically when you use our website, through cookies, analytics tools, log files and similar technologies;
- from service providers that help us operate our website, process payments, deliver orders, manage customer communications or run marketing activity;
- from retailers, distributors, pharmacies or other business partners where this is relevant to your enquiry or relationship with Mineralyte; and
- from publicly available sources, where permitted by law.
Where possible, we collect personal information directly from you. If you choose not to provide certain information, we may not be able to process your order, respond fully to your enquiry or provide a requested service.
Why we collect and use personal information
We may collect, hold, use and disclose personal information to:
- process and deliver orders;manage payments,
- refunds, exchanges and customer service enquiries;
- communicate with you about your order, account or enquiry;
- provide information you have requested;
- manage wholesale, stockist, partnership and media enquiries;
- improve our products, website, customer experience and business operations;
- understand how visitors use our website;
- send marketing communications where you have opted in or where otherwise permitted by law;
- protect our business, customers and website from fraud, misuse or security issues;
- comply with legal, tax, regulatory and record-keeping obligations; and
- manage any complaint, dispute or legal matter.
Marketing communications
We may send you news, product updates, offers, stockist announcements and other Mineralyte marketing communications where you have consented to receive them or where otherwise permitted by law.
You can opt out of marketing communications at any time by using the unsubscribe link in an email or by contacting us using the details below.
Opting out of marketing communications will not affect essential service messages, including messages about orders, payments, recalls, product safety or customer support.
Who we may share personal information with
We may disclose personal information to trusted third parties where reasonably necessary to operate our business and provide our products and services. These may include:
- payment service providers;
- website hosting, ecommerce and IT support providers;
- delivery, fulfilment and logistics providers;
- email marketing, customer relationship management and customer support platforms;
- analytics, advertising and website performance providers;
- professional advisers, including accountants, lawyers and insurers;
- government agencies, regulators, law enforcement bodies or other parties where required or permitted by law; and
- a purchaser, prospective purchaser or adviser in connection with a business restructure, sale, merger or transfer of assets.
We require service providers to handle personal information appropriately and only for authorised purposes.
Overseas disclosure of personal information
Some of the service providers we use may store or process personal information outside Australia.
Where this occurs, we may disclose personal information to recipients located in the UK, United States, New Zealand, Canada, Singapore or European Union countries.
Before publishing this Privacy Policy, we will confirm the countries in which our relevant service providers are likely to be located and update this section accordingly.
Cookies, analytics and similar technologies
Our website may use cookies, pixels, tags and similar technologies to help it function properly, remember preferences, understand website use, improve performance and measure marketing activity.
These technologies may collect information such as your IP address, browser type, device information, pages viewed, links clicked and the time and date of your visit.
We may use cookies and similar technologies for:
- essential website functionality;
- remembering user preferences;
- website analytics and performance monitoring;
- measuring the effectiveness of campaigns; and
- showing more relevant Mineralyte advertising online.
You can manage or disable cookies through your browser settings. Please note that disabling some cookies may affect the functionality of our website.
Where we use third-party advertising or analytics tools, such as Google Analytics and Meta Pixel, those providers may collect information in accordance with their own privacy policies.
Payment information
Online payments are processed through secure third-party payment providers.
Mineralyte does not generally receive or store full payment card details. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.
Security and retention
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
We use a combination of technical, administrative and organisational safeguards appropriate to the nature of the information we hold.
No method of transmitting information over the internet is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary for the purposes outlined in this Privacy Policy, including to meet legal, tax, accounting, reporting and operational requirements. When personal information is no longer required, we will take reasonable steps to delete or de-identify it.
Accessing and correcting your personal information
You may request access to the personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date.
To make a request, please contact us using the details below. We may need to verify your identity before responding to your request.
We will respond within a reasonable timeframe and, where appropriate, provide access or make the requested correction.
Privacy complaints
If you have a concern about how we have handled your personal information, please contact us in writing using the details below.
Please provide enough information for us to understand and investigate your concern. We will acknowledge your complaint and aim to respond within a reasonable timeframe.
If you are not satisfied with our response, you may be able to make a complaint to the Office of the Australian Information Commissioner.
Children’s privacy
Mineralyte products may be used by families; however, our website and online store are intended for adults.
We do not knowingly collect personal information directly from children without the involvement of a parent or guardian. Parents and guardians should supervise children’s use of our website and contact us if they believe a child has provided personal information without consent.
Third-party websites and content
Our website may contain links to third-party websites, social media platforms or embedded content.
We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, products, technology or legal obligations.
The updated version will be published on our website and will take effect from the date shown at the top of this page.
Contact us
For privacy enquiries, access or correction requests, or privacy complaints, please contact:
Privacy Contact: George McGee, Co-Founder
Email: info@mineralyte.com.au